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Sorrell said the world�s perceptions may be difficult for America to accept but they do exist. It is the world's largest economy at 12 trillion dollars and: �when you are brand leader you have certain responsibilities and rights�. Besides, he argued that these perceptions could be changed quite swiftly with a change in leadership.

Levy had an objection to the word brand: �As an advertising man, I hate to speak about a country as a brand and a product.� One can speak of its image. Marketing, he said, is very different the set of values a country has.

But it was once again a questioner, a German living in the US, who distilled an essential question from all this. His grandfather, he said, had been an American prisoner of war, yet he spoke well of the US. More>>

The personable Republican has also made a stir in Washington state's conventional politics. That doesn't usually happen either. The self-made Sammamish Plateau millionaire, still relatively green in political years, having served just seven years in the state Senate, has become the Republican Party's golden boy, viewed as their best chance in years to capture the state's highest office. That's a considerable compliment in a state that hasn't let a Grand Old Party member inside the door since another Seattle University alumnus, John Spellman, '49, called the governor's mansion home 20 years ago.

But the race is really bigger than Rossi. More>>

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Back issues: You can purchase back issues through the cashier, 505-986-3064. More>>